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2005/7/30

BMW launches new models for 2005

@ 04:31 AM (37 months, 14 days ago)

n a strong step to further underline the growing significance of the Middle East for BMW Group, Dr. Helmut Panke, Chairman of the Board of Management of BMW AG, attended the launch of the BMW 7 Series model update, BMW M5 and BMW M6 at the Emirates Palace Hotel in Abu Dhabi, United Arab Emirates.Dr. Panke explained how the Middle East holds huge potential for the future and is playing a critical role in BMW Group's growth and expansion strategy. Dr. Panke said, "There is a clear and comprehensive premium orientation in the Middle East - this is a region driven by a strong demand for premium products and premium services - there is an intense desire for distinction and individualism. Therefore, this region is a real home for BMW Group products."

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