One Hot Minivan: Chrysler Town and Country sales skyrocket; special features fan the flames
The Chrysler brand is basking in minivan sales euphoria. U.S. sales of the Chrysler Town & Country are up 47.6 percent in the first seven months of 2005 compared with the same period of last year. In July, sales jumped 87.4 percent. Employee discount pricing linked with a $2,000 customer-cash rebate lit the sales fire. Despite the price cutting, the average per-vehicle transaction price rose in July. Customers in July shelled out more, on average, for each Town & Country than in the previous four months, according to a price analysis by the Power Information Network. The Power study is based on retail transaction data from more than 6,200 dealer franchises. For example, the average Town & Country transaction price in July was $24,589, according to the data. That i...[Car Reviews] [Concept Car] [Auto News]
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