Toyota Stages U.S. Debut of All-New 2006 RAV4 SUV and 2007 Yaris Liftback At The 2005 SEMA Show
Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new third-generation RAV4 compact sport utility vehicle (SUV) and the all-new Yaris three-door liftback at a press conference today at the 2005 Specialty Equipment Market Association (SEMA) Show. Featuring vastly improved performance, overall refinement, and a larger, restyled design, the RAV4 will redefine a segment it created nearly 10 years ago. The RAV4, which first launched in January 1996, revolutionized the SUV market as the first SUV developed on a uni-body passenger-car platform instead of a traditional ladder-frame truck platform. The success of the first RAV4 spawned the development of the car-based compact SUV, which now commands nearly 79 percent of the small SUV market...
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