BMW Selects Dotglu As Its New CR Agency
BMW has selected New York-based Dotglu, LLC as its new U.S. Consumer Relationship Management (CRM) agency-of-record. This selection was a result of a national agency search that began in July 2005. Dotglu will work in direct partnership with GSD&M, the lead agency recently awarded the BMW national brand and advertising business. As the CRM partner company, Dotglu will work with GSD&M and BMW to maximize the total customer experience in all areas of CRM, direct marketing, database marketing and interactive marketing initiatives, including the redesign of www.bmwusa.com. "We could not be more pleased that Dotglu will be joining the BMW team. Our relationship with consumers is the most important we have as a brand and Dotglu is the idea...
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can't wait to see it
Comment by test— 2005/12/05 @ 09:05 AM — (Reply)