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Reports on the latest technological advances in the auto industry.

2005/12/4

2006 FORD FUSION TAKES STARRING ROLE IN ASIAN- AMERICAN SOAP OPERA

@ 10:44 AM (47 months, 23 days ago)
Ford is marketing its boldly-styled new sedan - the 2006 Ford Fusion - to Asian-American consumers with an integrated broadcast, print and digital campaign with an innovative twist - a soap opera feel inspired by South Korean television dramas. "South Korea-produced television soap operas and dramas are enormous hits across Asia, from Taiwan to Thailand," states Young Kim, founder and president of PanCom International, Ford's Los Angeles-based Asian-American advertising agency. "In the U.S., Korean soaps often have higher ratings than network television in the same time slots." "Asian Americans are one of the most wired groups with over 70 percent going online every day," Kim adds. "Realizing the...
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